The Central Limit Theorem Essay Example for Free

The Central Limit Theorem Essay The Central Limit Theorem for a Mean express that for an irregular example of size n from a populace with mean  µ and standard deviation ? , as the example size builds the circulation of the example mean methodologies an ordinary appropriation with mean  µ and standard deviation . Then again, if the populace is typical, the circulation of the example mean is ordinary paying little mind to test size (Doane Seward, 2007). Presently, assume an arbitrary example of size n is taken from a populace with mean 100 and standard deviation 10. The testing blunder or standard mistake of mean for tests of n = 1, n = 4, n = 9, n = 16, n = 25, n =100 will be For n = 1, For n = 1, For n = 1, For n = 1, For n = 1, For n = 1, From above it tends to be considered that to be the example size builds, the inspecting mistake decreases. Further, the histogram (whenever plotted) of tests implies approaches a typical appropriation. In this manner, while on can't dispose of inspecting blunder the outcomes from one’s measurable work can be as yet valuable as the examining mistake will be less for bigger example size. References: Doane D. P. Seward L. E. (2007). Applied Statistics in Business and Economics. McGraw-Hill/Irwin: New York DQ2-WK3 What is the contrast between an example and a populace? When can a similar data (e. g. the age of every one of the ten understudies in our group) be viewed as both example information and populace information? An example includes taking a gander at certain things from the populace. For instance, if a review is to be taken from understudy of XYZ College for their decisions, than the populace will be comprise of taking study of the considerable number of understudies in XYZ College and an example will be taking overview for just a portion of the understudies chosen dependent on examining technique. For little populace, there is close to nothing (or no) motivation to test. Additionally, if the information are on plate, than 100% of the cases can be analyzed effectively (Doane Seward, 2007). In this way, a similar data can be viewed as both example information and populace information if the populace is little or can be taken effectively with no extra expense for investigation reason. For instance, in a class of 30 understudies, if the normal age is to be resolved, than the populace is whole class that is every one of the 30 understudies. For this situation, the populace is little; hence, there is no compelling reason to test and along these lines, the age of every one of the 30 understudies can be viewed as both example information and populace information. References: Doane D. P. Seward L. E. (2007). Applied Statistics in Business and Economics. McGraw-Hill/Irwin: New York DQ3-WK3 When might you use ANOVA at your work environment, in your instruction, or in governmental issues? If you don't mind share the WORDS that would lead you to the invalid theory for a particular and straightforward model and, at that point, show the invalid and elective speculation in images. Investigation of change (usually alluded to as ANOVA) is utilized for examination of multiple methods all the while and to follow wellsprings of variety to likely illustrative elements (Doane Seward, 2007). For instance, if test information for 15 days of assembling imperfection rates for car parts produced at four plant areas is gathered (or accessible). Than, ANOVA can be utilized to respond to addresses, for example, are the watched contrasts in the plants’ test mean imperfection rates only because of arbitrary variety? Then again, are the watched contrasts between the plants’ deformity rates too incredible to even consider being ascribed to risk? This can be composed as invalid and substitute theory as , I. e. at all four plants mean imperfection rate are the equivalent. , I. e. in any event one mean contrasts from the other. Presently, if the invalid speculation isn't dismissed than it tends to be inferred that the perceptions inside every treatment or gathering really have a typical mean ? (in the same place). References: Doane D. P. Seward L. E. (2007). Applied Statistics in Business and Economics. McGraw-Hill/Irwin: New York

Prejudice free essay sample

Preference by A. M., Milton, MA Preference. What's your opinion of when you see or hear this word? Websters Dictionary characterizes bias as a judgment or sentiment shaped without knowing the realities, or scorn and dread of different races, statements of faith, or countries. I have encountered numerous biased experiences during my life that have driven me to concur with the second part more than the first. Albeit none of them were coordinated toward me, however at my companions, who are of various ethnic foundations, religions, and sexual directions, I despite everything disapproved. Nobody ought to ever need to turn into the focal point of biased remarks or activities in view of their disparities. This has been a significant issue in our general public since the beginning of this country. It remains so today, and will proceed in the event that we dont start to address it now. This issue must be perceived and tended to at the earliest opportunity so as to ensure the privileges of each individual, regardless of what their religion, shading, sexual inclination or foundation. We will compose a custom exposition test on Partiality or then again any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Everybody was made equivalent and they ought to be treated in that capacity. Bias causes individuals to feel mediocre and to a lesser extent an individual. They start to feel that since they are unique, they are accomplishing something incorrectly. Nobody ought to need to feel that way. There truly is just a single answer for this issue: we should attempt to instruct individuals about different races, countries, religions and sexual directions. It might be an intense activity, however on the off chance that enough individuals are willing to in any event attempt, we might have the option to change things even a bit. Each piece will help. It might be past the point where it is possible to change the brains and assessments of grown-ups who have just made up their psyches, however on the off chance that we show little youngsters, we can influence them before they, as well, become preferential. I accept that in the event that we start now, and attempt, we can improve what's to come. It might be a difficult activity, however on the off chance that we are happy to attempt, that is a positive development.

College Application Process Advice - Start Your Essay Junior Year

College Application Process Advice - Start Your Essay Junior Year Why You Should Start Your College Essay Junior Year Why You Should Start Your College Essay Junior Year It feels like it’s too early to start. Should you really take time out of your schedule to start writing your college essay? Yes! In a way. We agree that it’s a little early to begin the writing process in earnest, but you can never get enough of a head start on brainstorming how you want to present yourself to admissions. What topic might best showcase your strengths, motivations and/or values in 650 words? If you don’t know (as so many of us don’t offhand!) it is time to start thinking about it. You will thank yourself when you’re getting a good nights sleep in September and all of your friends are frantically trying to balance school, activities, sports, work, a social life, and college applications. Good ideas take time to rise to the surface and meaningful essays are often best constructed over the course of a few weeks or months not in a mad dash to the finish line. Just ask Ludacris.       How much time? It depends on how many schools you’re hoping to apply to next Fall, but even if you’re only applying to a few chances are you will need to pull together some basic personal information, a transcript, multiple teacher recommendations, test scores, and yes, a college essay. In fact, you will likely need to write many college essays if you include the school-specific supplements that have become so pervasive in the past few years. Some schools require as many as five supplemental essays from students and ask question ranging from “Why this school?” to “What’s your favorite word and why?” While many of these supplements can be recycled from application to application, the sheer volume of assignments makes it highly advantageous to start the essay writing process as early as possible. We know it’s a lot! And we don’t want you to be unnecessarily overwhelmed. Which is why we have guides designed to help you choose an essay topic, YouTube videos to help you along the way, and our on-demand course, College Essay Academy to help you write your essay on your own time! As experts who are regularly up to our eyeballs in essays in the fall, trust us. At the very least, start with the personal statement required in some form for almost every school and get some topic ideas down on paper. Make a list of potential topics and free-write notes on anything that you think might make for valuable essay fodder over the next few months. Sitting down to a page full of ideas versus an empty document will make it much easier for you to dive into the writing process when you are ready. Write now, thank us later. About Kat StubingView all posts by Kat Stubing » Want more tips and tricks? Check out our YouTube Channel! WATCH OUR VIDEOS »

Benito Cereno By Herman Melville - 951 Words

Benito Cereno is a short story written by Herman Melville in 1855. This story is about a black crew’s desire for freedom. It was published around the same time the United States was reading itself for The Civil War. This short story is just one of several stories by Melville that contributed to the debate of slavery during his time. The San Dominick is the Spanish ship aboard which most the story’s events take place. By the time Captain Delano, portrayed as a dumbfounded racist, discovers it, the slaves had become the masters of the vessel. Babo, who is staged as the villain of this work by Melville, leads the slaves, continuing to deceive Delano, who is led to believe that there has been no mutiny on the ship. Also, Babo has the captain of the ship, Cereno under his command, who is forced to act as if everything is stable on the ship. The events that occur on the San Dominick paints a picture in the reader’s mind about the barbarism of slavery, which leads to ot her barbaric acts such as, murder and torture. This form of slavery was one of the characteristics of a plantation in the civil war days. The San Dominick, in Benito cereno, is shown to be a type of plantation in two different ways. Firstly, Captain Delano’s view of the slavery is parallel to that of a White southerner on a plantation. In addition, the role Babo plays throughout his time aboard the San Dominick also communicates to a plantation. In the story, Babo uses Cereno, the captain of the ship, to hide hisShow MoreRelatedBenito Cereno By Herman Melville1376 Words   |  6 PagesIn Benito Cereno, by Herman Melville, following the turbulent shaving scene, this passage occurs. Captain Delano goes with Don Benito to the cuddy, in order for Benito to be shaved by Babo. While Babo shaves Don Benito, Delano asks numerous questions, attempting to further his knowledge of what occurred on the ship previous to his arrival. From Delano’s perspective, Babo accidently cuts Don Benito with the razor when shaving him. Babo finishes grooming Benito and Delano leaves the cuddy and goesRead MoreEssay on Benito Cereno by Herman Melville561 Words   |  3 PagesBenito Cereno by Herman Melville In many stories, the main characters carry the plot of a story throughout the book. The author often expresses the message that he desires the reader to receive through their thoughts and actions. Yet, the minor characters often have a large affect on the outcome of the book, although it is not quite as obvious to the reader. By altering the thoughts or actions of the main characters, a seemingly minor player in a novel may actually, at closer examinationRead MoreHerman Melville s Benito Cereno Essay1840 Words   |  8 Pages Herman Melville s Benito Cereno (1856) and Frederick Douglass s The Heroic Slave (1852) provide social commentary on the evils, injustices and dehumanizing effects of slavery. Melville s Babo and Douglass s Madison Washington are similar in motive—the pursuit of liberty and destruction of slavery. The ways in which these characters are perceived, however, differ and stem directly from the author s construction of the narrative. By examining the slave uprisings within the both texts, itRead MoreRacism and Slavery in Benito Cereno, by Herman Melville1287 Words   |  6 PagesHerman Melville is known greatly in the world of literature for his enigmatic works, such as Bartleby the Scrivener, and Benito Cereà ±o. His complex plot and unique character personalities make his works both interesting and compelling. In Benito Cereà ±o, we are introduced to the narrator Captain Delano as he and his crew encounter the ship, the San Dominick, in need of assistance. Upon climbing aboard he meets Captain Cereà ±o along with is crew and slaves, and is informed of their unfortunateRead MoreLegal Justice And Moral Justice In Benito Cereno By Herman Melville957 Words   |  4 Pagesthe two concepts of legal justice and moral justice because they overlap each other. In the novella Benito Cereno by Herman Melville we see the character of Babo, a slave, who failed at getting true justice, become a martyr when he leads a revolt to bring his people back home to Senegal. Its important that we distinguish the difference between justice and morality to be able to understand why Melville wrote the novella in such way that we are purposefully getting the concepts of legal justice and moralRead MoreBenito Cereno by Herman Melville and Charlotte Temple by Susanna Rowson1736 Words   |  7 Pagesmay accept as right, may not always been seen through the perspective of somebody else. We base our judgments on our own perception of the world, but not everybody has a fundamentally sim ilar view of the world as we do. In the story Benito Cereno by Herman Melville, the different cases in the situation can be seen. It starts out when a sailor by the name of Amass Delano encounters a beaten down ship full of African slaves. Having no knowledge about why the ship ended up in the condition it did,Read MoreAnalysis of Critical Essays on Benito Cereno1280 Words   |  6 Pagesof Critical Essays on Benito Cereno nbsp; It is possible to divide the critics into two camps regarding Herman Melvilles purpose in writing Benito Cereno. Joseph Schiffman, Joyce Adler, and Sidney Kaplan all argue that Melville wrote the story to make a comment on slavery. On the other hand, Sandra Zagarell and Allan Emery contend that Melville goes beyond slavery and is pointing out other flaws in mid Nineteenth century American notion. nbsp; Benito Cereno tells the story of aRead MoreSlave revolt comparrison of La Amistad and Benito Cereno1564 Words   |  7 Pagesï » ¿Nicole C. Benito Cereno In Benito Cereno, Herman Melville wrote about how a group of Africans revolted on the ship that was taking them to South America to become slaves. The slaves revolted and killed many sailors and were trying to guide the ship back to their home country, but how often did that happen in real life? Herman Melville must have gotten his inspiration from somewhere. Around the time that Benito Cereno was written, the slave trade ship La Amistad was sailingRead MoreIrony and Racial Uniqueness in Benito Cereno1858 Words   |  8 PagesHerman Melville was born in New York in 1819 so he grew up in a time where slavery was still common and accepted, but in an area in which blacks were treated with much more respect than they were in the south. His father s relatives could be traced back to a man who was a part of the Boston Tea Party and both his mother and father had relatives who fought with the union in the Revolutionary war (Johnson). Melville had many jobs growing up, including teaching, being a bank clerk, and sailing onRead MoreAmerican Political Thought - Benito Cereno Analysis2127 Words   |  9 PagesMarch 29, 2012 Benito Cereno in the Context of Slavery Herman Melville’s novella Benito Cereno is a story that helps to express Melville’s view on slavery. Contained within the text is an intricate story that sheds light on the ultimate underlying problems to the existence of slavery. The way that Melville builds the story in the novella through certain situations bring attention to the ideals of slavery, leadership, and American character. It is most often found that Melville is anti-slavery

John McClernand Civil War Union Major General

John Alexander McClernand was born May 30, 1812, near Hardinsburg, KY. Moving to Illinois at a young age, he was educated in local village schools and at home. First pursuing an agricultural career, McClernand later elected to become a lawyer. Largely self-educated, he passed the Illinois bar exam in 1832. Later that year McClernand received his first military training when he served as a private during the Black Hawk War. A devout Democrat, he founded a newspaper, the Shawneetown Democrat, in 1835 and the following year was elected to the Illinois House of Representatives. His initial term lasted only a year, but he returned to Springfield in 1840. An effective politician, McClernand was elected to the US Congress three years later. The Civil War Nears During his time in Washington, McClernand violently opposed the passage of the Wilmot Proviso which would have banned slavery in the territory acquired during the Mexican-American War. An anti-abolitionist and staunch ally of Senator Stephen Douglas, he aided his mentor in passing the Compromise of 1850. Though McClernand left Congress in 1851, he returned in 1859 to fill the vacancy caused by the death of Representative Thomas L. Harris. With sectional tensions rising, he became a firm Unionist and worked to advance Douglas cause during the election of 1860. After Abraham Lincoln was elected in November 1860, Southern states began leaving the Union. With the beginning of the Civil War the following April, McClernand commenced efforts to raise a brigade of volunteers for operations against the Confederacy. Eager to maintain a wide base of support for the war, Lincoln appointed the Democratic McClernand a brigadier general of volunteers on May 17, 1861. Early Operations Assigned to the District of Southeast Missouri, McClernand and his men first experienced combat as part of Brigadier General Ulysses S. Grants small army at the Battle of Belmont in November 1861. A bombastic commander and political general, he quickly irritated Grant. As Grants command was expanded, McClernand became a division commander. In this role, he took part in the capture of Fort Henry and Battle of Fort Donelson in February 1862. At the latter engagement, McClernands division held the Union right but failed to anchor its flank on the Cumberland River or another strongpoint. Attacked on February 15, his men were driven back nearly two miles before Union forces stabilized the line. Rescuing the situation, Grant soon counterattacked and prevented the garrison from escaping. Despite his error at Fort Donelson, McClernand received a promotion to major general on March 21. Seeking Independent Command Remaining with Grant, McClernands division came under heavy attack on April 6 at the Battle of Shiloh. Helping to hold the Union line, he took part in the Union counterattack the next day which defeated General P.G.T. Beauregards Army of the Mississippi. A constant critic of Grants actions, McClernand spent much of the middle of 1862 conducting political maneuvering with the goal of either displacing Major General George B. McClellan in the east or obtaining his own command in the west. Obtaining a leave of absence from his division in October, he traveled to Washington to lobby Lincoln directly. Desiring to maintain a Democrat in a senior military position, Lincoln ultimately granted McClernands request and Secretary of War Edwin Stanton gave him permission to raise troops in Illinois, Indiana, and Iowa for an expedition against Vicksburg, MS. A key location on the Mississippi River, Vicksburg was the last obstacle to Union control of the waterway. On the River Though McClernands force initially only reported to Union General-in-Chief Major General Henry W. Halleck, efforts soon commenced to limit the political generals power. This ultimately saw orders issued for him to take command of a new corps to be formed out his current force once he united with Grant who was already operating against Vicksburg. Until McClernand rendezvoused with Grant, he would remain an independent command. Moving down the Mississippi in December he met Major General William T. Shermans corps which was returning north after its defeat at Chickasaw Bayou. The senior general, McClernand added Shermans corps to his own and pressed south aided by Union gunboats led by Rear Admiral David D. Porter. En route, he learned that a Union steamer had been captured by Confederate forces and taken to Arkansas Post (Fort Hindeman) on the Arkansas River. Re-routing the entire expedition on Shermans advice, McClernand ascended the river and landed his troops on January 10. Attackin g the next day, his troops carried the fort in the Battle of Arkansas Post. Issues With Grant This diversion from the effort against Vicksburg greatly angered Grant who saw operations in Arkansas as a distraction. Unaware that Sherman had suggested the attack, he complained loudly to Halleck about McClernand. As a result, orders were issued allowing Grant to take complete control of the Union troops in the area. Uniting his forces, Grant shifted McClernand into command of the newly-formed XIII Corps. Openly resentful of Grant, McClernand spent much of the winter and spring spreading rumors regarding his superiors supposed drinking and behavior. In doing so, he earned the enmity of other senior leaders such as Sherman and Porter who saw him as unfit for corps command. In late April, Grant elected to cut loose from his supply lines and cross the Mississippi south of Vicksburg. Landing at Bruinsburg on April 29, Union forces pressed east towards Jackson, MS. Turning towards Vicksburg, XIII Corps was engaged at the Battle of Champion Hill on May 16. Though a victory, Grant believed that McClernands performance during the battle was lacking as he had failed to press the fight. The next day, XIII Corps attacked and defeated Confederate forces at the Battle of Big Black River Bridge. Beaten, Confederate forces withdrew into the Vicksburg defenses. Pursuing, Grant mounted unsuccessful assaults on the city on May 19. Pausing for three days, he renewed his efforts on May 22. Attacking all along the Vicksburg fortifications, Union troops made little headway. Only on McClernands front was a foothold gained in the 2nd Texas Lunette. When his initial request for reinforcements was declined, he sent Grant a misleading message implying that he had taken two Confederate forts and that another push might win the day. Sending McClernand additional men, Grant reluctantly renewed his efforts elsewhere. When all of the Union efforts failed, Grant blamed Mc Clernand and cited his earlier communications. With the failure of the May 22 assaults, Grant commenced a siege of the city. In the wake of the assaults, McClernand issued a congratulatory message to his men for their efforts. The language used in the message sufficiently angered Sherman and Major General James B. McPherson that they lodged complaints with Grant. The message was also printed in Northern newspapers which was in contravention of War Department policy and Grants own orders. Having been constantly annoyed with McClernands behavior and performance, this breach of protocol gave Grant the leverage to remove the political general. On June 19, McClernand was officially relieved and command of XIII Corps passed to Major General Edward O. C. Ord. Later Career Life Though Lincoln backed Grants decision, he remained cognizant of the importance of maintaining the support of Illinois War Democrats. As a result, McClernand was restored to command of the XIII Corps on February 20, 1864. Serving in the Department of the Gulf, he battled illness and did not take part in the Red River Campaign. Remaining in the Gulf for much of the year, he resigned from the army due to health issues on November 30, 1864. Following the assassination of Lincoln the following year, McClernand played a visible role in the late presidents funeral proceedings. In 1870, he was elected circuit judge of the Sangamon District of Illinois and remained in the post for three years before resuming his law practice. Still prominent in politics, McClernand presided over the 1876 Democratic National Convention. He later died on September 20, 1900, in Springfield, IL and was buried at citys Oak Ridge Cemetery. Selected Sources History of War: John A. McClernandUS Congress: John A. McClernandMr. Lincoln Friends: John A. McClernand

The Amber Spyglass Chapter 29 The Battle On The Plain Free Essays

It was desperately hard for Lyra and Will to leave that sweet world where they had slept the night before, but if they were ever going to find their daemons, they knew they had to go into the dark once more. And now, after hours of weary crawling through the dim tunnel, Lyra bent over the alethiometer for the twentieth time, making little unconscious sounds of distress – whimpers and catches of breath that would have been sobs if they were any stronger. Will, too, felt the pain where his daemon had been, a scalded place of acute tenderness that every breath tore at with cold hooks. We will write a custom essay sample on The Amber Spyglass Chapter 29 The Battle On The Plain or any similar topic only for you Order Now How wearily Lyra turned the wheels; on what leaden feet her thoughts moved. The ladders of meaning that led from every one of the alethiometer’s thirty-six symbols, down which she used to move so lightly and confidently, felt loose and shaky. And holding the connections between them in her mind†¦ It had once been like running, or singing, or telling a story: something natural. Now she had to do it laboriously, and her grip was failing, and she mustn’t fail because otherwise everything would fail†¦ â€Å"It’s not far,† she said at last. â€Å"And there’s all kinds of danger – there’s a battle, there’s†¦ But we’re nearly in the right place now. Just at the end of this tunnel there’s a big smooth rock running with water. You cut through there.† The ghosts who were going to fight pressed forward eagerly, and she felt Lee Scoresby close at her side. He said, â€Å"Lyra, gal, it won’t be long now. When you see that old bear, you tell him Lee went out fighting. And when the battle’s over, there’ll be all the time in the world to drift along the wind and find the atoms that used to be Hester, and my mother in the sagelands, and my sweethearts – all my sweethearts†¦ Lyra, child, you rest when this is done, you hear? Life is good, and death is over†¦Ã¢â‚¬  His voice faded. She wanted to put her arms around him, but of course that was impossible. So she just looked at his pale form instead, and the ghost saw the passion and brilliance in her eyes, and took strength from it. And on Lyra’s shoulder, and on Will’s, rode the two Gallivespians. Their short lives were nearly over; each of them felt a stiffness in their limbs, a coldness around the heart. They would both return soon to the world of the dead, this time as ghosts, but they caught each other’s eye, and vowed that they would stay with Will and Lyra for as long as they could, and not say a word about their dying. Up and up the children clambered. They didn’t speak. They heard each other’s harsh breathing, they heard their footfalls, they heard the little stones their steps dislodged. Ahead of them all the way, the harpy scrambled heavily, her wings dragging, her claws scratching, silent and grim. Then came a new sound: a regular drip-drip, echoing in the tunnel. And then a faster dripping, a trickle, a running of water. â€Å"Here!† said Lyra, reaching forward to touch a sheet of rock that blocked the way, smooth and wet and cold. â€Å"Here it is.† She turned to the harpy. â€Å"I been thinking,† she said, â€Å"how you saved me, and how you promised to guide all the other ghosts that’ll come through the world of the dead to that land we slept in last night. And I thought, if you en’t got a name, that can’t be right, not for the future. So I thought I’d give you a name, like King Iorek Byrnison gave me my name Silvertongue. I’m going to call you Gracious Wings. So that’s your name now, and that’s what you’ll be for evermore: Gracious Wings.† â€Å"One day,† said the harpy, â€Å"I will see you again, Lyra Silvertongue.† â€Å"And if I know you’re here, I shan’t be afraid,† Lyra said. â€Å"Good-bye, Gracious Wings, till I die.† She embraced the harpy, hugging her tightly and kissing her on both cheeks. Then the Chevalier Tialys said: â€Å"This is the world of Lord Asriel’s Republic?† â€Å"Yes,† she said, â€Å"that’s what the alethiometer says. It’s close to his fortress.† â€Å"Then let me speak to the ghosts.† She held him high, and he called, â€Å"Listen, because the Lady Salmakia and I are the only ones among us who have seen this world before. There is a fortress on a mountaintop: that is what Lord Asriel is defending. Who the enemy is I do not know. Lyra and Will have only one task now, which is to search for their daemons. Our task is to help them. Let’s be of good courage and fight well.† Lyra turned to Will. â€Å"All right,† he said, â€Å"I’m ready.† He took out the knife and looked into the eyes of his father’s ghost, who stood close by. They wouldn’t know each other for much longer, and Will thought how glad he would have been to see his mother beside them as well, all three together – â€Å"Will,† said Lyra, alarmed. He stopped. The knife was stuck in the air. He took his hand away, and there it hung, fastened in the substance of an invisible world. He let out a deep breath. â€Å"I nearly†¦Ã¢â‚¬  â€Å"I could see,† she said. â€Å"Look at me, Will.† In the ghost light he saw her bright hair, her firm-set mouth, her candid eyes; he felt the warmth of her breath; he caught the friendly scent of her flesh. The knife came loose. â€Å"I’ll try again,† he said. He turned away. Focusing hard, he let his mind flow down to the knife tip, touching, withdrawing, searching, and then he found it. In, along, down, and back. The ghosts crowded so close that Will’s body and Lyra’s felt little jolts of cold along every nerve. And he made the final cut. The first thing they sensed was noise. The light that struck in was dazzling, and they had to cover their eyes, ghosts and living alike, so they could see nothing for several seconds; but the pounding, the explosions, the rattle of gunfire, the shouts and screams were all instantly clear, and horribly frightening. John Parry’s ghost and the ghost of Lee Scoresby recovered their senses first. Because both had been soldiers, experienced in battle, they weren’t so disoriented by the noise. Will and Lyra simply watched in fear and amazement. Explosive rockets were bursting in the air above, showering fragments of rock and metal over the slopes of the mountain, which they saw a little way off; and in the skies angels were fighting angels, and witches, too, swooped and soared screaming their clan cries as they shot arrows at their enemies. They saw a Gallivespian, mounted on a dragonfly, diving to attack a flying machine whose human pilot tried to fight him off hand to hand. While the dragonfly darted and skimmed above, its rider leapt off to clamp his spurs deep in the pilot’s neck; and then the insect returned, swooping low to let its rider leap on the brilliant green back as the flying machine droned straight into the rocks at the foot of the fortress. â€Å"Open it wider,† said Lee Scoresby. â€Å"Let us out!† â€Å"Wait, Lee,† said John Parry. â€Å"Something’s happening – look over there.† Will cut another small window in the direction he indicated, and as they looked out, they could all see a change in the pattern of the fighting. The attacking force began to withdraw. A group of armed vehicles stopped moving forward, and under covering fire, turned laboriously and moved back. A squadron of flying machines, which had been getting the better of a ragged battle with Lord Asriel’s gyropters, wheeled in the sky and made off to the west. The Kingdom’s forces on the ground – columns of riflemen, troops equipped with flamethrowers, with poison-spraying cannons, with weapons such as none of the watchers had ever seen – began to disengage and pull back. â€Å"What’s going on?† said Lee. â€Å"They’re leaving the field, but why?† There seemed to be no reason for it: Lord Asriel’s allies were outnumbered, their weapons were less potent, and many more of them were lying wounded. Then Will felt a sudden movement among the ghosts. They were pointing out at something drifting in the air. â€Å"Specters!† said John Parry. â€Å"That’s the reason.† And for the first time, Will and Lyra thought they could see those things, like veils of shimmering gauze, falling from the sky like thistledown. But they were very faint, and when they reached the ground, they were much harder to see. â€Å"What are they doing?† said Lyra. â€Å"They’re making for that platoon of Asriel’s riflemen – â€Å" And Will and Lyra knew what would happen, and they both called out in fear: â€Å"Run! Get away!† Some of the soldiers, hearing children’s voices crying out from close by, looked around startled. Others, seeing a Specter making for them, so strange and blank and greedy, raised their guns and fired, but of course with no effect. And then it struck the first man it came to. He was a soldier from Lyra’s own world, an African. His daemon was a long-legged tawny cat spotted with black, and she drew back her teeth and prepared to spring. They all saw the man aiming his rifle, fearless, not giving an inch – and then they saw the daemon in the toils of an invisible net, snarling, howling, helpless, and the man trying to reach to her, dropping his rifle, crying her name, and sinking and fainting himself with pain and brutal nausea. â€Å"Right, Will,† said John Parry. â€Å"Let us out now; we can fight those things.† So Will opened the window wide and ran out at the head of the army of ghosts; and then began the strangest battle he could imagine. The ghosts clambered out of the earth, pale forms paler still in the midday light. They had nothing to fear anymore, and they threw themselves against the invisible Specters, grappling and wrestling and tearing at things Will and Lyra couldn’t see at all. The riflemen and the other living allies were bemused: they could make nothing of this ghostly, spectral combat. Will made his way through the middle of it, brandishing the knife, remembering how the Specters had fled from it before. Wherever he went, Lyra went, too, wishing she had something to fight with as Will was doing, but looking around, watching more widely. She thought she could see the Specters from time to time, in an oily glistening of the air; and it was Lyra who felt the first shiver of danger. With Salmakia on her shoulder, she found herself on a slight rise, just a bank of earth surmounted by hawthorn bushes, from which she could see the great sweep of country the invaders were laying waste. The sun was above her. Ahead, on the western horizon, clouds lay heaped and brilliant, riven with chasms of darkness, their tops drawn out in the high-altitude winds. That way, too, on the plain, the enemy’s ground forces waited: machines glinting brightly, flags astir with color, regiments drawn up, waiting. Behind, and to her left, was the ridge of jagged hills leading up to the fortress. They shone bright gray in the lurid pre-storm light, and on the distant ramparts of black basalt, she could even see little figures moving about, repairing the damaged battlements, bringing more weapons to bear, or simply watching. And it was about then that Lyra felt the first distant lurch of nausea, pain, and fear that was the unmistakable touch of the Specters. She knew what it was at once, though she’d never felt it before. And it told her two things: first, that she must have grown up enough now to become vulnerable to the Specters, and secondly, that Pan must be somewhere close by. â€Å"Will – Will – † she cried. He heard her and turned, knife in hand and eyes ablaze. But before he could speak, he gave a gasp, made a choking lurch, and clutched his breast, and she knew the same thing was happening to him. â€Å"Pan! Pan!† she cried, standing on tiptoe to look all around. Will was bending over, trying not to be sick. After a few moments the feeling passed away, as if their demons had escaped; but they were no nearer to finding them, and all around the air was full of gunshots, cries, voices crying in pain or terror, the distant yowk-yowk-yowk of cliff-ghasts circling overhead, the occasional whiz and thock of arrows, and then a new sound: the rising of the wind. Lyra felt it first on her cheeks, and then she saw the grass bending under it, and then she heard it in the hawthorns. The sky ahead was huge with storm: all the whiteness had gone from the thunderheads, and they rolled and swirled with sulphur yellow, sea green, smoke gray, oil black, a queasy churning miles high and as wide as the horizon. Behind her the sun was still shining, so that every grove and every single tree between her and the storm blazed ardent and vivid, little frail things defying the dark with leaf and twig and fruit and flower. And through it all went the two no-longer-quite-children, seeing the Specters almost clearly now. The wind was snapping at Will’s eyes and lashing Lyra’s hair across her face, and it should have been able to blow the Specters away; but the things drifted straight down through it toward the ground. Boy and girl, hand in hand, picked their way over the dead and the wounded, Lyra calling for her daemon, Will alert in every sense for his. And now the sky was laced with lightning, and then the first almighty crack of thunder hit their eardrums like an ax. Lyra put her hands to her head, and Will nearly stumbled, as if driven downward by the sound. They clung to each other and looked up, and saw a sight no one had ever seen before in any of the millions of worlds. Witches, Ruta Skadi’s clan, and Reina Miti’s, and half a dozen others, every single witch carrying a torch of flaring pitch pine dipped in bitumen, were streaming over the fortress from the east, from the last of the clear sky, and flying straight toward the storm. Those on the ground could hear the roar and crackle as the volatile hydrocarbons flamed high above. A few Specters still remained in the upper airs, and some witches flew into them unseeing, to cry out and tumble blazing to the ground; but most of the pallid things had reached the earth by this time, and the great flight of witches streamed like a river of fire into the heart of the storm. A flight of angels, armed with spears and swords, had emerged from the Clouded Mountain to meet the witches head-on. They had the wind behind them, and they sped forward faster than arrows; but the witches were equal to that, and the first ones soared up high and then dived into the ranks of the angels, lashing to left and right with their flaring torches. Angel after angel, outlined in fire, their wings ablaze, tumbled screaming from the air. And then the first great drops of rain came down. If the commander in the storm clouds meant to douse the witch fires, he was disappointed; the pitch pine and the bitumen blazed defiance at it, spitting and hissing more loudly as more rain splashed into them. The raindrops hit the ground as if they’d been hurled in malice, breaking and splashing up into the air. Within a minute Lyra and Will were both soaked to the skin and shaking with cold, and the rain stung their heads and arms like tiny stones. Through it all they stumbled and struggled, wiping the water from their eyes, calling in the tumult: â€Å"Pan! Pan!† The thunder overhead was almost constant now, ripping and grinding and crashing as if the very atoms were being torn open. Between thunder crash and pang of fear ran Will and Lyra, howling, both of them – â€Å"Pan! My Pantalaimon! Pan!† from Lyra and a wordless cry from Will, who knew what he had lost, but not what she was named. With them everywhere went the two Gallivespians, warning them to look this way, to go that way, watching out for the Specters the children could still not fully see. But Lyra had to hold Salmakia in her hands, because the Lady had little strength left to cling to Lyra’s shoulder. Tialys was scanning the skies all around, searching for his kindred and calling out whenever he saw a needle-bright darting movement through the air above. But his voice had lost much of its power, and in any case the other Gallivespians were looking for the clan colors of their two dragonflies, the electric blue and the red-and-yellow; and those colors had long since faded, and the bodies that had shone with them lay in the world of the dead. And then came a movement in the sky that was different from the rest. As the children looked up, sheltering their eyes from the lashing raindrops, they saw an aircraft unlike any they’d seen before, ungainly, six-legged, dark, and totally silent. It was flying low, very low, from the fortress. It skimmed overhead, no higher than a rooftop above them, and then moved away into the heart of the storm. But they had no time to wonder about it, because another head-wrenching throb of nausea told Lyra that Pan was in danger again, and then Will felt it, too, and they stumbled blindly through the puddles and the mud and the chaos of wounded men and fighting ghosts, helpless, terrified, and sick. How to cite The Amber Spyglass Chapter 29 The Battle On The Plain, Essay examples

Distribution and Logistics of the Company †MyAssignmenthelp.com

Question: Discuss about the Distribution and Logistics of the Company. Answer: Distribution and Logistics According to Lusch, Vargo Fisher (2014), the efficient use of logistics will help the company in finding the right kind of suppliers and distributors so that the product of the company can be distributed in the market. The supply of the computer programs can be managed in a better way so that it can help in increasing the sales for the company. it will help the company in storing and supplying the products to the clients so that they can use it and help the company in improving its sales. Rushton, Croucher Baker (2014) opined that the company needs to manage the suppliers, subcontractors and the distributors in a better manner so that the goods can be marketed and sold in the market in a hassle-free manner. The company can synchronize with the newspaper agencies for point-of-sale (POS), which will help in increasing the efficiency of the transaction of the information by saving lot of time. The use of POS will help the company in selling the products in a better way, which will help in generating better amount of revenue. The company can take the help of Information Technology (IT) so that it can manage the supplies in an organized manner. This will help the company in decreasing its costs, which will ultimately help the company in gaining a competitive advantage. The market has to be surveyed in a proper manner so that the analysts of the firms can set up its target market and understand the level of competition that is present in that place. This will provide the company a better chance of identifying the suppliers so that they can market its products (Kiessling Harvey, 2014). The use of Enterprise Resource Planning (ERP) in the distribution strategy of the company will help in providing better insights about the types of softwares that are being in demand within the market with respect to the print media. The use of the ERP systems will help the company in building up a better platform so that it can cover all the areas that are present within the current market. The company can try to use the websites so that it can help in putting across various levels of information to its customers in the homepage about the products that the company is dealing with. This will help the company in building awareness about them products within the target customers. The use of social media platforms such as Twitter and Facebook will help the company in getting a better reach of customers so that it can help in the consumption of its products. This will provide a great platform for the marketing of the B2B businesses. The reach of the information is greater among the people, as most of the people in the current world use social media on a daily basis. This will help the company in gaining a competitive advantage within the market where they are focused on (Olhager, Pashaei Sternberg, 2015). References Kiessling, T., Harvey, M. (2014). Human resource management issues associated with the globalization of supply chain management and logistics.International Journal of Physical Distribution Logistics Management,44(8/9). Lusch, R. F., Vargo, S. L., Fisher, R. (2014). Drawing on service-dominant logic to expand the frontier of physical distribution and logistics management.International Journal of Physical Distribution Logistics Management,44(1/2). Olhager, J., Pashaei, S., Sternberg, H. (2015). Design of global production and distribution networks: A literature review and research agenda.International Journal of Physical Distribution Logistics Management,45(1/2), 138-158. Rushton, A., Croucher, P., Baker, P. (2014).The handbook of logistics and distribution management: Understanding the supply chain. Kogan Page Publishers.

Effectiveness of Cognitive Behavioral Theory on Smoking Cessation

The Academic Decathlon †How to Prepare for the USAD Test

The Academic Decathlon – How to Prepare for the USAD Test The Academic Decathlon – How to Prepare for the USAD Test Academic competitions are common. There are spelling bees and robotic competitions on a national level, for example. There are school-wide, regional, and state competitions. One of the most interesting national academic competitions is the Academic Decathlon, a product of the U.S. Academic Decathlon Association (USAD). The competition was created in 1968 by the Superintendent of Schools for Orange Country, California just for California. It was later expanded to a national competition, and today most states and a few international schools now participate. What is Unique About the Academic Decathlon Most competitions involve the very best students that schools can put together as competitors. But this one is different, in the following ways: Each team is made up of 9 students. 3 are considered â€Å"honors† with GPA’s between 3.75-4.0; 3 are named â€Å"scholastic, with GPA’s between 3 – 3.74; 3 are named â€Å"varsity† with GPA’s of 0.00 – 2.99). There are ten events, and all students compete as individuals in their classified divisions. Team scores are determined by taking top scores from each division in each of the events and then added up for a total score for the team. Competitions begin at the local level, and the winning team from each state then moves on to the national competition. Tests of the Competition The ten events of USAD cover all academic disciplines that typical high school students study. These are as follows: 7 multiple-choice tests in language literature, math, science, social studies, economics, art and music. There is a Super Quiz that is either in science or social studies There is an essay to write, based upon optional prompts Each student must prepare a speech on a pre-selected topic Each student will be interviewed by judges. Obviously, the multiple-choice tests are objective measurements. The other three events are assessed subjectively by the judges, although the judging criteria is published on the organization’s website. Students don’t Go In â€Å"Blind† Every year the organization publishes its curriculum in every subject on its website. This provides students with an outline of the skills and content to be included in the 7 objective tests. This curriculum is developed by a 10-member panel. Anyone contributing to the curriculum must have a Bachelor’s degree in the subject. Once the curriculum is created, it is then checked by others for accuracy. There is also a USAD â€Å"theme† developed for each year, and the tests all relate to the theme. In the language and literature section, for example, a novel or set of plays is selected each year and provided to students. In music and art, students are provided with specific works that they must research and study. If, for example, the theme were to be â€Å"Africa,† as it was one year, social studies, language and literature, economics, art, and music tests will all relate to that continent, and contestants are provided specific topics to study. The Subjective Portions of the Competition As the term implies, there are no right or wrong answers to these parts of the event. Speech: This event is divided into two parts. The first is a prepared speech on a pre-provided topic, and it is to be 3  ½ - 4 minutes long. The second part is an impromptu speech. Contestants are given three optional prompts, choose one, and then deliver a 1  ½ - 2minute speech on that topic. The Interview: This is a formal event, during which the student is asked a series of questions and expected to respond. Questions have included such things as â€Å"Who is your role model and why?† The Essay: Contestants are given three prompts, choose one, and have 50 minutes to write their essays on the chosen topic. The prompts relate to the theme of that year and come from the language and literature or the Super Quiz areas. How to Prepare for the USAD Test There is a wealth of information published and updated each year on the organization’s website. This includes the theme and â€Å"curriculum† in each of the seven objective testing content areas. Information is released according to a calendar. For the 2017-2018 USAD competition, for example, the theme and general topic was posted March 1, 2018; the outlines for each curricular topic area on May 1; and more specific curriculum materials (e.g., study guides) will began to be shipped out to team coaches and state directors on May 15. The competition takes place in November, 2018, giving teams the summer months to spend time in strong preparation. Materials for Study – The Objective Multiple-Choice Tests The study materials that are provided by the USAD, including the topic areas and outlines are all free and can be downloaded from the website, and this is a good start for preparation. The more specific study materials – resource guides, study guides, etc. must be purchased by each team, and the cost is $1000. While there have been lots of complaints about charging for these materials, the organization claims that it has to in order to meet its over $1 million budget each year. This can put an additional burden on schools and school districts that are from poorer areas, and that has been a point of controversy. There are also USAD practice tests that are developed each year by third-party for-profit companies. These are sold to teams, and, when schools are able to provide this kind of financial support, the tests can be a big help. The USAD does not support or encourage the purchase of the practice tests; however, they are well-done and can give a team a pretty big advantage. Any time students have the opportunity to take practice test, research shows that they do better on the real thing. With all of this information and all of these study materials, most teams can be well-prepared for the objective testing events, provided they have a good coach and they spend a lot of time studying the material. The objective tests are very fact-based and do not require critical or creative thinking. It is really a matter of memorization. Because of this, a number of educational associations, such as the ASCD, have criticized the objective portion of the event. The criticism relates to the fact that students are basically engaged in straight memorization of facts rather than any higher-level thinking skills, such as application, analysis, or synthesis. The Association’s response is that, because the event is theme-based, students will become â€Å"experts† of sorts on those wider curricular areas and will have a knowledge base that they would not get in a regular school curricular environment. Materials for Study – The Subjective Portion of Testing No one can completely prepare for this portion of the event. However, given that the USAD theme for each year is published, and given that the essay and speech prompts will all relate to this theme, preparation can be in the following forms: For the essay portion of the exam, students can review and study essay samples in the general topical theme areas. And just as they would practice for an ACT or SAT essay, they should write several essays on their own that also relate to the theme and the language and literature and super quiz curricula. Speech Preparation: The ability to deliver a good speech is as much about self-confidence as it is about the content. Students should practice preparing and delivering speeches on the thematic topic areas of course. It is the impromptu speech event that will probably present the greatest challenge. But there are tactics and strategies that can be learned and practiced. During the time they have to prepare for USAF test, students should be given topics from their coaches that relate to the theme and take the one-minute of allowed preparation time to gather their thoughts. The most important parts of any speech are the opening and the ending. Practice using your minute of allowed preparation time to craft a great opening sentence and a solid ending. These will be the most memorable. Again, practice is the one thing that will get you over that anxiety and nervousness. The Interview: you will not be able to anticipate the questions you might be asked in a formal interview situation. The key to success, though, will be in your ability to stay calm, focused, and poised. Again, the key to a successful interview is practice. Your USAD coach should set up several interview sessions and ask difficult questions. Your goal is to take a minute, think about the question being asked, and form a response that relates directly to that question. Part of evaluating your performance will be your ability to stick to the topic of the question, to speak clearly and with confidence, and to keep your response relatively brief. The biggest mistake that people make during interviews is veering off topic and giving an answer that is disjointed and incoherent. Outside Research – It is Valuable You have the outlines and the study guide and resource materials. You know what the theme is. This year, for example, it is Africa. So, how much do you really know about Africa – it’s history, its development, it political, economic and social challenges? Most high schools do not offer a course in African studies, so you may not know much. You can take the study guides and gain a lot of factual information about Africa, but do you really have a solid, general understanding of the continent? Chances are you don’t. Take some time during the summer months before the competition to make Africa your focus of study. There is an amazing amount of online resources about this continent and the richness of its history, geography, and societies. Your goal should be to get a broad base of general knowledge, so that the factual information you may need to memorize actually makes sense to you. For example, you can access the National Geographic website and find a huge amount of information about Africa. In fact, there is a TV series on our African beginnings, narrated by Morgan Freeman, that is soon to start. Likewise, there are news stories about Africa published daily by online news organizations. The more general knowledge you can absorb about Africa, the more you will be able to appear as an â€Å"expert,† especially during the subjective portions of the event. You just never know when you may be able to throw in some information you have about Africa that will impress the judges. Above All – Take the Time You Need When you study for final exams, you have two choices. You can organize your material regularly throughout the semester and study a bit at a time. Or, you can â€Å"cram† at the last minute, perhaps 1-2 days before that exam and get help from essay services. Students who choose either option can be successful and get good exam grades. But preparing for the Academic Decathlon is different. It’s not like a final exam in history or social studies that covers a finite amount of material. It is an examination that covers all content areas. There is no way to â€Å"cram† at the last minute. Fortunately, your team will have a coach who will prepare a schedule of work and study over a longer period of time. You can study and learn in a relatively stress-free environment, and this means that you will retain much of what you learn long-term. So, if you study a piece of literature without the stress of an immediate exam, that more relaxed environment allows you to absorb information, to think critically about the piece, and to â€Å"cement† your understanding. Likewise, the longer preparation time will allow lots of practice for the subjective parts of the event – those speeches, the interview, and that essay. In these areas, it is practice, not study, that will make the difference. Above all, you need to understand that you are a part of a team with a coach. While you will be scored on your individual performance, it is important that you have the mindset of being a member of a team. Each member’s accomplishments should be encouraged and applauded – that’s what teamwork is all about.

ME GLOBAL ACASE FOR CULTURE Case Study Example | Topics and Well Written Essays - 750 words

ME GLOBAL ACASE FOR CULTURE - Case Study Example However, in 2011, this company registered its best performance in the market. The company sales were high, thus resulting in great profits. Despite this, MEGlobal is still faced with different problems, which have prevented it from achieving stable performance in the market. This paper therefore, addresses some of the problems MEGlobal experiences, and the possible solutions to these problems. The main challenges of MEGlobal have their roots in the management of the company. MEGlobal is a joint venture, therefore, this company, like many other joint ventures, has experienced considerable obstacles, which have influenced the company negatively. Dow Chemical Company of the United States and Petrochemical Industries Company (PIC) of Kuwait own MEGlobal jointly. In 2004 when the joint venture was formed, Dow contributed technology and expertise, while PIC contributed finances. Once the joint ownership documents were signed, MEGlobal began operating as a joint venture. During the initial period of this joint venture, great profits were realized. However, after considerable period, these profits came down (Hayes 1). Cultural difference in this company presents a major problem. This problem has been experienced since the initial developmental years of MEGlobal. This joint venture resulted in the integration of employees from the two different countries. These have different cultures, therefore, initially; it was a challenge for them to get along harmoniously without any misunderstandings based on their cultural differences. Employees from Dow had to work with Kuwaitis, while other Kuwaitis were transferred to Canada. Cultures for Kuwait people and Canadians are different, therefore, initially, it was hard for the employees from different cultural backgrounds to coordinate and cooperate. For a company to succeed there must be a coherent culture in the company, which all employees adhere to. Poor integration and communication in the company

Jackson Pollock's Convergence as Fine Art Essay Example | Topics and Well Written Essays - 500 words

Jackson Pollock's Convergence as Fine Art - Essay Example The paper "Jackson Pollock's Convergence as Fine Art" concerns the art of Jackson Pollok. In 1973, his 1952 painting of Blue Poles was purchased by the Australian government for an outstanding amount of US$2 million—that time the highest price ever paid for a contemporary work of art. His paintings are currently valued up to US$40 million. Only works by Rembrandt, Velazquez and da Vinci had commanded more respect and higher prices in the art market. Another of Pollock’s most well-known pieces is Convergence (1952, oil on canvas, 93 1/2 x 155 inches, exhibited in the Albright-Knox Art Gallery, Buffalo, New York). The Springbok Company introduced Convergence as a jigsaw puzzle in 1965. The 340-piece jigsaw puzzle was billed as â€Å"the world’s most difficult jigsaw puzzle† as hundreds of thousands of Americans struggled to piece together the reproduction of Pollock’s complex art. As Jackson Pollock rose to fame and to a significant reputation in the world of art, some critics argued whether his paintings were really "art", or just mere paint drips on canvas. The seemingly simple act Pollock performed fuelled controversies and split the public opinion. His masterworks triggered discussions whether his style was raw genius or was his work an arbitrary composition of paint brought about by a drunken state. The definition of art is frequently the issue of debate and argument. What constitutes its nature and qualities is a complicated matter. Who is authorized to define art is also a subject of disputations.

An Analysis Of Coste Coffees Marketing Marketing Essay

An Analysis Of Coste Coffees Marketing Marketing Essay 2. Analyse the Company cases Marketing; and then reflect on how it compares to the marketing of one of the Companys Competitors (50% marks): In the first part of the essay, I am going to use market segmentation, targeting and positioning to analyse Costa coffees marketing. In the light of the global recession in 2008, the competition within the coffee industry has become fiercer than before, Costa Coffee financial reports looked very promising with rising growth whilst Starbucks experienced hard times. (Cafà © Business 2009) Different marketing strategy of the two companies would be reflected later in this essay. Segmentation Demographic segmentation divides markets into segments by population characteristics. Three main demographic factors that Costa Coffee used are age group, social class, and professional level. By dividing the potential customers into age groups, Costa Coffee can adjust the flavour and choices of coffee accordingly. For instance, teenagers might prefer hot chocolate rather than espresso, as they normally have a preference of sweet-tasting beverages. On the other hand, adults might prefer drinks with more caffeine since caffeine acts as stimulant and keeps them alert at work. (Ferrell Hartline 2008, pp.172-173) From social variables, Costa Coffee can know more about what products customers are looking for. This is due to the fact that they suggest the customers level of income which in turn affects their ability to buy. For example, the privileged class would spend more on coffee than the middle class each month. In this way, Costa Coffee can adjust the prices accordingly (Dibb, Simkin, Pride Ferrell 2006, pp. 229-232) Behavioural segmentation is by far the most important type of consumer segmentation due to the fact that it is more closely related to consumer need. (Ferrell Hartline 2008, p.172) Costa Coffee can segment the market based on peoples different coffee preferences. According to the Costa Coffees marketing director, Jim Slater, he found out that there are people who find latte too weak and cappuccinos too frothy, and do not want the strong flavour of an espresso or black Americano. (Reynolds 2010, p.2) Furthermore, Costa Coffee has identified what made the customers buy the coffee, some might look for a place to relax and others might want to grab and go. In this way, Costa Coffee can try to satisfy the customers needs (e.g. by improving the interior design of the shop) (Whitbread 2010, p.14) Targeting Once identified the segments, the firm can starts the targeting process. Costa Coffee caters for all the segments and does not use the concentrated strategy (i.e. concentrating on just one segment) as it is too risky. It uses differentiated strategy, developing different market mix for different segments. (Bradley 2005, pp. 30, 208) Launching Flat white in January 2010 was no doubt a way for Costa Coffee to target their customers who are looking for coffee other than latte and espresso. In just one month, flat white has already accounted for 7.5% of the sales. (Reynolds 2010, p.2) When dividing its market into segments, Costa Coffee believes that targeting the upper classes would be most profitable. The brand name symbolises luxurious and excellence, thus these classes are willing to pay more for a cup of coffee. (Whitbread 2010, p.15) Positioning: In terms of positioning, Costa Coffee launched its first TV advertising campaign in order to position the product in customers minds and give them an image of the company. The advert was about monkeys playing with the coffee machines and attempting to create the perfect coffee. (Reynolds 2010, p.3) The advert ended with a Costa barista trying to hand make a perfect cup of coffee, showing that it can only be created by barista who are highly skilled and passionate about coffee. The message behind the TV advertisement was to prove the supremacy of Costa Coffees products. According to Reynolds (2010), Costa Coffee is going to express the idea that it is trying to save everyone from the normal coffee into the TV advert. Reflect Unlike Costa Coffee, what Starbucks trying to sell is not only coffee, but also the Starbucks experience. Starbucks believes creating a cosy, relaxing atmosphere would be a key driver of success. To many customers, coffee is a treat after a stressful day. It targets particularly at young adults, who look for places to unwind. (Michelli 2007, pp.49-51) According to the Mintel report on coffee in February 2010, the 16-34 year old age group are more likely to make their own coffee at home (Mintel International Group Limited, 2010). Starbucks coffee has successfully launched an online store, so that the customers would be able to purchase coffee beans online. (Gia 2009, pp.10-11) Both Costa Coffee and Starbucks monitor their coffee quality standard carefully despite Starbucks main focus is on the Starbucks experience. Starbucks do that by researching constantly and developing new technologies in order to improve the roasting processes and thus the quality of coffee. (Michelli 2007, pp 58-64) Costa Coffee adopted a similar strategy and also widened the range of product sold. Moreover, both of the companies target their customers in a similar way. They both launch coffee club cards, which enable them to track their customers consumption pattern and thus improve their strategy on targeting their customers. However, after recession, it is evident that Costa Coffee did well than Starbucks. Some experts believe that Starbucks decision to align with McDonalds was the one to be blamed. The reason behind is that McDonalds offer low quality coffee which in turns adversely affected the Starbucks experience that Starbucks has been trying to established. (Cafà © Business, 2009) To sum up, Reflect means digest, mull over, think aloud about the key marketing features of the company case with the marketing of a key competitor. E.g. with MS we could have compared it with Next, or george at Asda . You could frame your reflection by asking questions or perhaps review how strong relatively the 2 companies brands are, for example. http://books.google.com.hk/books?id=beBNXXZbEEoCpg=PA170dq=starbucks,+segmentationhl=enei=JjokTaXpFIemcMeW-H8sa=Xoi=book_resultct=resultresnum=2ved=0CCsQ6AEwAQ#v=onepageq=starbucks%2C%20segmentationf=false http://books.google.com.hk/books?id=QDaax4mFMpcCpg=PA28dq=starbucks,+segmentationhl=enei=JjokTaXpFIemcMeW-H8sa=Xoi=book_resultct=resultresnum=1ved=0CCYQ6AEwAA#v=onepageq=starbucks%2C%20segmentationf=false http://www.independent.co.uk/news/uk/this-britain/coffee-chains-turnover-set-to-double-582227.html http://www.google.com.hk/search?tbs=bks%3A1tbo=1hl=enq=starbucks+segmentation http://www.economicshelp.org/blog/economics/is-the-price-of-a-starbucks-a-rip-off/

Terry Gilliam

To tell you the truth, last Friday I really did try to watch the movie and keep myself awake but no matter what, I still kept on dozing off. Although I was able to understand a bit, I still had to watch It again for me to have a better and deeper feel of the story. Knowing that It was produced In 1985, I would say that the plot and setting was pretty genius. The lead actor had to be really good to pull It off or else everything would have been so awkward.Well actually, the movie did not Interest me t all, I got really bored watching It, not because It Is badly written nor directed, It Is Just that It Is not my kind of movie but I really did appreciate Brazil; Its story, actors, direction, technique, script and everything else, I find It really brave of them to produce a movie such as that. I think it was really risky since not everyone can grasp the full implications of satire movies. L, too, had a hard time understanding everything: I had to read articles online just so I could full y get it.The message that the film wants to convey to the viewers is really extreme, to the point that not everyone can get it since some would think that it is only mere entertainment. I think it was creatively presented but it did not have any impact on me. There are those movies that would make you realize stuff about life, there are those that will make you cry and sad, there are those that will make you want to fall in love but Brazil, well it is imaginative but it really is not my kind of movie.

The Death of Star Wars Song Essay Topics

The Death of Star Wars Song Essay Topics The True Meaning of Star Wars Song Essay Topics Consider something you're not permitted to do but wish you could. You cannot do both, since it's going to be too confusing for your readers. To get started writing an excellent rhetorical analysis essay, the first thing springs to mind is the rhetorical analysis essay topic ideas. There's always something bigger. Since it's one of the most popular franchise, it's possible to comprehend that the among of topics which can be covered is endless. In lots of sections of text's primary body you are going to demonstrate different contrast or compare points. That is the reason we have resolved to fix both these issues and help you compose amazing pieces at the same time. So, we've composed extensive lists of topics to give you a wide selection of choices. If you receive an assignment to compose an essay on Star Wars, it may be one of the most exciting written tasks! Finding the sum to direct such a film wasn't easy at the moment. Then, it's far better to analyze the importance of the very first trilogy in your Star Wars essays. There isn't any doubt that Star Wars is among the most epic film series that's been ever created in the American cinematography. What to Expect From Star Wars Song Essay Topics? In addition, the background instrumentation is changed up to supply extra interest. Your vet can suggest the most reputable pet medical care insurance businesses. Our book is a little step toward that. Have a veterinarian or knowledgeable friend demonstrate how to find the quick. The Dirty Facts About Star Wars Song Essay Topics Turquoise blends nicely with fashion and interior design due to its flattering qualities. However, this color is best worn while the weather is warm. The Kilt Kit was made to be tossed around. The plan of the Kilt Hanger is ideal for the full Prince Charlie outfit. New Ideas Into Star Wars Song Essay Topics Never Before Revealed Explore the blog to be aware of the points that are required to keep in mind prior to selecting topics for rhetorical analysis essay. The second important aspect to consider while selecting the rhetorical essay topics is that you've got just a little understanding about it. Try out a number of these topics. Following that, narrow down the list and decide on the last topic by researching the available info a bout the subject. The fundamental trick of making some bit of writing impressive and exciting is to concentrate on the subject of your interest. This post comprises affiliate links. Though you'll have different conclusions in the conclusion of each paragraph throughout the text, you also should have a conclusion as a distinct role in the conclusion of your essay. Keep in mind that every paragraph should end with a conclusion that is a quick sentence showing the major idea of the section. The One Thing to Do for Star Wars Song Essay Topics It's also worth to say that the film has a potential of the growth of cross-cultural tolerance. One of the absolute most important functions of film music is to produce a mood or atmosphere in order to make an aural frame of reference for viewing visual images. Even if it hasn't been finished yet, and millions of individuals are waiting for the previous film from the trilogy, there are lots of aspects presented in the very first and second movies of the trilog y which is worth studying. Write about your thoughts on the way in which the movie business has changed. There are many different streaming music platforms on the marketplace, and a few individuals might rather listen to music on other streaming music services. Within this circumstance, it's well worth examining the new characters which were presented in these movies. Here are some approaches to explore tech with these characters. This is less an issue with the way the scene is realised technically than with what's being realised. Choosing Star Wars Song Essay Topics Is Simple Now, it's not possible to ignore the function of the third trilogy which is called the sequel trilogy. Instead, the movie requires a look at how romance evolves into something different in a real-life relationship. This is a rather unorthodox romance in that there is actually not much romance in it in any respect. This isn't the scenario, for whilst the movie ends on an up beat note, the greatest threat of the Empire has not yet been neutralized, and must be taken care of in another film. It's the movie that's the epitome of movie watching. The most apparent idea that's in the movie is religion. To offer musical selection, it didn't stick to the film's chronological order. In every melodrama there's a hero and in every movie there's an impressive actor that surprises the audience by making use of their abilities. The Tried and True Method for Star Wars Song Essay Topics in Step by Step Detail Okay, to offer some analysis, there's lots of driving or undertones once we get in the Escape portion, since the Resistance is only trying to break free from the First Order. The years of training they'd go through for the war wouldn't have made them ready for the majority of the things which would be done in the 20 decades of the clone wars. You should have all pieces of the test under control before you demonstrate your skills in their complete entirety. It won't be any different than every other blood test you've received.

Star Wars The Force Awakens Review - Free Essay Example

Sample details Pages: 2 Words: 567 Downloads: 4 Date added: 2019/08/02 Category Cinematographic Art Essay Level High school Tags: Star Wars Essay Did you like this example? Star Wars: The Force Awakens American film director, J.J. Abrams set out to return to the roots of the first Star Wars film and be based more on emotion than explanation with a smooth transition. Abrams felt that the film needed to take a couple of steps backwards into a very familiar terrain and use plot elements from previous Star Wars films. In order to do this, Abram tied together and reconnected the film to the past movies. Star Wars: The Force Awakens has many themes but one major one is power of friendship. Abram uses this theme to demonstrate that when they stick together (the light side) they can overcome and beat anything (the dark side). One example is Finn trying to escape the First Order, while Poe is trying to get back to the Resistance, so their thing they have in common is survival and help each other out. Throughout the movie Finn makes multiple friends on his journey trying to find the Resistance. Don’t waste time! Our writers will create an original "Star Wars: The Force Awakens Review" essay for you Create order   The Force Awakens actually used very little computer-generated imagery and used more practical traditional special effects. Abramss reasoning for using practical special effects was to recreate the realism and legitimacy of the original Star Wars. Abram removed some scenes to change the plot to simplify the film more. The film was actually converted to a 3D production when released. Abrams relied upon the technique of mise en scene to create the mood, tone, and atmosphere of the film. He decided to use real locations for the film so he can try and make some of the scenes look like scenes from the Star War sagas. These places were Skellig Micheal in Ireland and RAF Greenham Common in the United Kingdom. Abrams also relied mostly on deep focus as well as selective focus for the film. He uses a lot of deep focus letting the audience see everything in the shot. When Finn and Rey are trying to fix the Falcon the audience is able to see everything in the Falcon allowing us to focus on whatever we want.   Now in the shots he uses close ups he uses a lot of selective focus. For example, when Kylo Ren is talking to Obi-wan before killing him. Its a close up scene and they blur out the back so you can focus on what is being said.   Yes, Abrams succeeded in what he was trying to do. He created a film that tied together all the previous Star Wars and recalls the past films while injecting it with renewed energy. He pulled off a delicate balancing act, paying clever homage to the past. He created a hit film that didnt ruin the sagas and that people fell in love with wanting another movie made. The film was nominated five academy awards; best achievement in film editing, in music, in visual effects, in sound mixing and sound editing. Yes, the film was worth doing! The film brought back all the old Star Wars fans striking all the right chords, emotional, to feel both familiar and delightedly new. It was the most profitable film of 2015 and actually the most profitable film in the last seven years. It was a big hit in the United States as well as in Canada and Germany. This film changed the whole science fiction genre causing people to impatiently wait for the next movie to come out in December 2019.